One common saying in the Western skin care community is that the Korean beauty scene is 10 years more advanced than its North American equivalent. But when allegations about health and safety practices for products manufactured in South Korea came to my attention recently I decided to look elsewhere for my top-notch skin care (at least until they are resolved). I like K-Beauty as much as anyone else, but I want to feel confident about what I’m putting on my face. I decided to see what other beauty markets are really popping on the map, and what better place to find what’s hot than Sephora Singapore’s online store? They have dozens of brands I’ve never heard of, let alone tried.
I came across a brand called For Beloved One, which caught my attention with super cute packaging. The products look like they came straight from inside a Pokémon cartoon, like some sort of power up that you can buy to strengthen your troops. They come from Taiwan and claim to be a cosmeceutical skin care brand that “cherishes every woman in the world.” Founded in 2004 by a beauty editor turned entrepreneur, they are paving the way for a Taiwanese presence in the beauty industry. Sounded promising!
For Beloved One’s Canadian press office was kind enough to send me a few of their hero products to report back on, and I’m excited indeed to share my thoughts today. For reference I did let the PR contact know that I have drier skin and these products were specifically selected for that reason. Besides hydration they cater to anti-aging, detoxifying and brightening needs. Each product comes with a code to register with their VIP program, and they are moderately pricey but not quite at traditional “luxury” level.
First product to be put to the test is the Hyaluronic Acid Tri-Molecules Cleansing Milk, retailing for about $35 CAD*. First thought about the packaging is although cute, the plastic feels cheap. However, the cleanser is really good. It has a lovely sweet smell and foams into a thin veil of bubbles. I enjoyed it with my Foreo Luna Mini, and I feel confident it will be suitable for sensitive skin types. It never left my skin feeling dry or tight, just thoroughly cleaned, and if you’re looking for a “safe” product to try from the brand then this could be the one. So far so good!
The Hyaluronic Acid GHK-Cu Moisturizing Bio-Cellulose Mask really interested me, because it claims to thoroughly hydrate dry skin. As we get into cooler weather here in Toronto I turn away from my summer “detoxifying” routine and look for deeply nourishing formulas, so this on top of the cleanser sounded perfect. The mask comes three to a pack, soaked with 25 grams of serum each, retailing for about $49*. Like FBO’s other masks, these are made from a type of bacteria-grown material that is much thinner than woven masks and supposedly allows for deeper penetration of the product.
Indeed, this feels quite different on the skin from any other “sheet” mask I’ve used before. The material is delicate like jello and ultra thin, so much so that it tends to fold in on itself from its own weight. It hugs the skin nicely although it is rather small in diameter (man face here). There was a slightly off-putting fragrance, which is something that could be improved. Notable ingredients include purified water, hydrolyzed Hyaluronic Acid (capable of retaining 1,000 times its weight in water) and copper peptides, popular for their anti-inflammatory properties. You wear the mask on cleansed skin for 20 minutes, and the results are meant to be both immediate and long-lasting.
I’ll tell you, my face felt incredibly refreshed upon removal of the mask, like I just dunked it in cold water. What a treat! It is hard to judge what it truly did because it is not something I would use every day, but overall it’s a thumbs up, albeit pricey. What I liked most the unique texture, what I liked least was the scent.
Finally I got to try the Hyaluronic Acid Tri-Molecule GHK-CU Moisturizing Serum ($53*), which focuses on improving elasticity through hydration (similar to Christian Dior’s Capture XP range). You truly can’t go wrong with a Hyaluronic Acid-based serum, and the lightweight gel texture of this one sealed the deal for me. It has no discernible fragrance, and the pump makes application easy. I felt that it did what it claimed to do and infused my skin with moisture. Any time I use a serum like this I like to follow with a water-based refreshing mist to truly capture as much moisture as possible. Great examples include MAC’s Fix+ and Jurlique’s Rosewater.
Overall, I feel like For Beloved One’s hydration line is very solid. The products performed as they should and the customer experience was good. Have you tried their products? I’d love to hear what you think! Big thanks to Danzie and Zeba for coordinating this review!
*Prices true at time of writing.
Enjoyed this article? Love fragrance & beauty? Make sure to subscribe to Nosegasm.com by email so you don’t miss the hottest reviews, latest news, and awesome giveaways. Find us on Twitter, Instagram and YouTube, too!