The beauty industry is as hard to predict as the next winning lottery number. With all the innovations and changing regulations you simply never know what will be the new big thing, or what we’ll never see again. Trends come and go like seasons, and limited-edition collections are shoved into the already-crowded display windows like they’re going out of style (they are!). Hardly anything actually resonates with the overwhelmed consumer, except an overwhelming need to be “in” and “current.”
MAC Cosmetics is partially responsible for setting the alarming pace in which collections are launched (2-3 a month, every month), and yet we forgive them because everything they release is so darn pretty. Their “Flamingo Park” collection, for example, launched nearly at the same time as their “MAC Zac Posen” collaboration this spring, and you can bet I picked both up. Many other makeup junkies see their releases as something to be kept up with, and guessing what they’ll do next actually keeps us on our toes.
For this month we saw a collection dubbed “Future MAC” appear in counters across North America. Unlike their regular themed collections such as 2014’s “MAC x The Simpsons” or 2013’s “Archie’s Girls,” this seemed like a cultivation of current trends the company would like to expand on and not a series of collector’s items. For 2016 the predominant makeup trend seems to be matte lips and dewy skin, which comes as a refreshing change following years of cakey matte complexion. This new collection embraces the direction the industry is heading in with a few innovative products that both professionals and everyday users can appreciate. The graphics used for advertising the collection consist of a man and a woman with fresh, glowing makeup, wearing bionic outfits made from metal and wires.
The products I received for review consideration for the launch are both shades of the MAC Studio Eye Gloss ($26 each*) and both of the Lustre Drops ($25 each*). The Lustre Drops are a water-based formula that can be applied to fresh skin as an illuminating primer, mixed in with foundation to turn up the glow, or on top of makeup as a subtle highlight (as pictured). They’re water resistant and super easy to use: simply tap on using finger tips until product is evenly blended. The new shades for this collection are Pink Rebel, a soft pink champagne, and Barbados Girl, a rose gold bronze. Both of these colors would probably work best on medium to deep skin tones due to their bronzy nature.
The MAC Studio Eye Glosses stumped me a little, because I’ve never come across such a product before. I mean, we’ve all used lip gloss, but why in the world would you put something like that on your eyelids? Turns out they’re meant to be layered with MAC pigments to give a gentle wash of gloss and a hint of color. I don’t have any MAC pigments myself, but I tested them out on their own anyways. I’ll admit it feels strange to apply a sticky, glossy substance on my eyelids that’s not a primer, but it’s certainly all about that glowing look. The shades released for “Future MAC” are Pearl Varnish, a pearly white, and Lightly Tauped, a pearly light beige (released last year for the “MAC x Cinderella” collection).
Overall I was a little underwhelmed with what I saw from this collection, maybe only because of the standard black packaging. The products did perform well and I quite liked the end result, but a statement lip or shadow would have been nice as well. What do you think of MAC’s insistent pace of releases? And would you use an Eye Gloss like this? The current known lineup for future MAC releases includes Chris Chang, Lion Babe, Good Luck Trolls, and Star Trek. Stay tuned for more reviews as they come in!
*Prices true at time of writing.
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