If you thought finding the perfect foundation for your skin type and colour is difficult, you haven’t yet encountered the challenge that is looking for a concealer that fits your needs. On myself I can use between two to three types to even out my under-eye area, cover blemishes, and fix makeup boo-boos like over-drawn lips or brows. What’s a guy to do?!
Avon Canada was kind enough to send me four types of concealers they make so that I can share with you which ones would best fit your needs. To help me with today’s feature I enlisted the help of my friend and colleague Emma McArdle-Hughes, a Toronto-based professional makeup artist who does amazing beauty and special effects work (see above outtake from “Let Them Eat Cake”).
Of the Ideal Flawless Cream Concealer (13 shades, $7 each*) Emma says it’s “generally really good for high coverage kinds of jobs,” meaning that it’s meant to go over scarring, pigment-problem areas, and underneath the eyes to brighten up. It’s essentially a concentrated foundation that you can multi-task. How to use: dab ring finger or brush in product and then pat and blend onto skin, using body heat to create a flawless transition. Recommended brushes: Sephora Collection Pro Airbrush Concealer Brush #57 ($30*) or Avon Pro Concealer Brush ($8*). Make sure to clean your brushes often to avoid gunky buildups! Other popular cream concealers are the Bobbi Brown Creamy Concealer (15 shades, $25 each*) and the Benefit Boi-ing or Erase Paste (5 and 3 shades, $20 and $26 each*).
If you’re not worried about high pigment and am just looking for a concealer to use for your under-eye circles, Emma says to go with the Extra Lasting Concealer (7 shades, $9 each*). “Liquid is great for fine lines and more subtle coverage,” she explains. The built-in wand makes it perfect for dabbing gently on the delicate eye area, and you should always choose a shade or two lighter than your skin colour to brighten up the centre of the face and create a naturally awake appearance. If you’re curious about your options, Emma also recommends checking out the It Cosmetics Bye Bye Under Eye Anti-Aging Concealer (4 shades, $24 each*).
For on-the-go touch-ups, Emma’s go-to is stick concealer, like the Ideal Flawless Concealer Stick (13 shades, $7 each*). “Sticks are great for travelling!” she says, and she’s right; the twist-up mechanism makes these creamy concealers a great option for girls and guys who just don’t have an extra minute in the morning to hide imperfections. This one’s especially neat because it’s got Avon’s exclusive and patent-pending Invisiblend technology, which features skin-matching pigments in various sizes and shades for invisible coverage from every angle. Just don’t leave it in your car on a hot day! My favourite stick concealer from the drugstore is Revlon’s PhotoReady™ Concealer (6 shades, $10.99 each*).
Finally, we can’t leave out the Ideal Flawless CC Color Corrector Pencil (2 shades, $10 each*), which is a great option for professionals and beginners alike. “I like pencils for the waterline and also to line lips in order to make lipstick look really crisp,” says Emma. The Avon one is infused with licorice, white tea and vitamin C, and can be used over or under foundation. The Canadian Nudestix Concealer Pencil has taken the Sephora world by storm (8 shades, $28 each*), but the Avon option is twice as big for less than half the price.
Overall, this goes to prove that if you have a problem, Avon Canada has a concealer to solve it. Cream, liquid, stick or pencil, concealer is an essential step in the common beauty routine no matter which way you lean. Everyone should keep one on hand for the occasional stubborn blemish or late nights spent on Instagram. Just don’t look so guilty about it!
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