From the Editor’s Desk: Perfume for Kids – Horrible Fad, or Totally Rad?!

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     There is a time and place for fine fragrance, but that time is not daycare and that place is not the crib.

     Don’t get me wrong, I’m a big supporter of enjoying perfume regardless of who you are and how old you might be. But perfume for babies?! That’s where I draw the line. Burberry’s Baby Touch and Givenchy’s Tartine et Chocolat Ptisenbon are just two such products from designer labels, intended specifically for the toddler crowd. Seriously, who comes up with this stuff? The risk of allergies and breathing conditions alone should be a deterrent at such an early age, not to mention that perfume and diapers probably don’t smell all that wonderful combined…

© Gil Segev 2015

© Gil Segev 2015

     That said, once a child reaches an age where they are actually interested in fragrance – playing with Mommy or Daddy’s, noticing the way their grandparents smell – I think introducing them to a responsible first fragrance is a great idea. Perfume allows kids to grow connected to their sense of smell, which is all too often neglected in the antiseptic, clinical world of Lysol-wiped classrooms. I would say that sixth or seventh grade is a good time to usher in a newer, better-smelling era; gently lead your kid away from Axe (there’s a time and place for that, too) and show them the page dedicated to appropriate choices for the millennial generation, all at up to 75% off department store prices. The packaging on some of these guys may make you – the responsible adult – feel a little nostalgic, too.

     These suggestions in particular are intended for boys, but I’ll gladly cover the more feminine options has to offer in the future.

© Gil Segev 2015

© Gil Segev 2015

     I was born in the decade that Nickelodeon’s “SpongeBob Squarepants” premiered, which must be why I know practically every line of every episode aired to date (and the movie!). I remember waking up early on Saturday mornings to watch the Israeli translated version with my brother, drinking hot chocolate in our PJs and singing along to the opening tune. This nautical classic is forever embedded in my memory, and I bet your child probably adores this absorbent, porous marine life just as much. When he is ready for his first fragrance, the SpongeBob EDT 10th Anniversary Edition will be a great choice, with a smart aroma of citrus and fresh aquatic notes, perfect for this iconic sponge. It is young, clean, and would be an ideal pick-me-up after P.E. Plus, who can resist SpongeBob’s glowing face on the bottle? Makes me crave a Krabby Patty! Find this 100 ml bottle on for just $15.99 or less*.

© Gil Segev 2015

© Gil Segev 2015

     Let’s take it way back for a minute and talk about what came before SpongeBob – “Pokémon”! Nineties kids have been singing along to “Gotta Catch ‘Em All” for nearly as long as French ladies have been revering Thierry Mugler’s Angel. What started out as Ash’s journey to become a Pokémon master has turned into a global sensation, complete with video games, trading cards, and of course, perfume. Young fans will appreciate Air-Val’s Pokemon EDT’s composition of spicy and zesty orange blossom. Perhaps not surprisingly, this perfume is a cult favorite and can be as hard to land as a legendary Pokémon. Only question remaining is, will you be like Ash and choose Pikachu to start your adventure? Find this 100 ml bottle on for just $12.99 or less*.

© Gil Segev 2015

© Gil Segev 2015

     But maybe I’ve been shooting way over your head, because your child isn’t familiar with either of these. No worries, because everyone loves “Cars!” The tale of Lightning McQueen inspired many, and the glamour of the racing world certainly has its appeal. For the fast and furious child, this sweet strawberry cologne is absolutely awesome. Find this 100 ml bottle & lunch box set on for just $17.99 or less*.

     The verdict is in, and it says that cologne for kids is totally rad. Kids love feeling ownership and responsibility, and we all could delegate the task of making schools smell better anyways. What do you think of these choices? Would you buy any of them for your child? Let me know in the comments below!



*Prices true at time of writing.


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