Best of Korean Beauty: #CBBdoesTHEFACESHOP

     In our interview in August creative powerhouse Pia Long told us about the importance of belonging to societies and groups of like-minded people. This is especially true in the beauty industry, where a handful of people own all the big companies and the name you make for yourself depends on your day-to-day interactions.

     I joined the Canadian Beauty Bloggers group this year to gain a sense of community – commenting on each other’s weblogs, seeing what fellow Canucks are loving, and expanding my audience. It helps that everyone in the network is super friendly! This summer the CBB peeps hooked members up with some goodies from THEFACESHOP, a Korean-based cosmetics retailer owned by LG Corporation1, for what we like to call #CBBdoesTHEFACESHOP (catchy, eh?).

© Gil Segev 2015

© Gil Segev 2015

     The company has stores in parts of Asia, Australia, America, and of course Canada. I’m under the impression that in the States you can find them in Walgreen stores, too2. Around here they’re known primarily for their face masks, which I was only too happy to test out. I received their Aloe Real Nature Mask ($2, THEFACESHOP*) and Mango Seed Oil To Foam Cleanser ($20/200ml, THEFACESHOP*) for review consideration, which I put to the test in combination with my Foreo LUNA mini ($139, Sephora*).

© Gil Segev 2015

© Gil Segev 2015

     Every skincare routine needs a good cleanser, regardless of skin type. There is the completely false idea that only those with oily skin need to cleanse, but everyone can benefit from the features of a good cleanser; from removing excess oil and dirt from pores to cleaning up the last traces of makeup, your cleanser should come after makeup removal and before any serums to maximize the treatment’s effects.

     This particular cleanser pumps out as an oil that lathers up into a subtly-scented white foam. The LUNA mini’s vibrations help the cleanser to draw out impurities, and after just one minute skin feels (literally) squeaky clean. I can be picky with my cleansers, but this one did the trick without drying me out. I would not recommend double cleansing with it though, because it could potentially be too stripping.

     The star ingredients in the cleanser are mango fruit extract, a conditioning agent3, and mango seed butter4. This is a rich source of fatty acids and is anti-inflaming to calm skin5. Safe to use twice a day, the large size is also a great value.

© Gil Segev 2015

© Gil Segev 2015

     Masks are all too often reserved for those rare spa days instead of as part of a regular routine. I recommend masking at least once a week to target specific skin concerns – dryness, dullness, acne, fine lines and wrinkles, age spots, and so on. This aloe-based mask works to sooth sensitive skin, but the collection has everything from purifying Mung Beans to anti-aging, antioxidant-rich blueberries – yum!

     Simply unfold the one-time use sheet mask (which can be a real challenge to the nearly blind – i.e. me) and leave on for 10-12 minutes. In my test (if you can call pamper time a ‘test’) the mask felt really natural, without drying out. The instructions say to pat any leftover serum into the skin, leaving it truly conditioned.

     Verdict: THEFACESHOP is easily overlooked when there are so many other private-label cosmetics to look at, but don’t be fooled. This company’s effective ingredients, excellent value, and superstar products make it a force to watch out for. And for just $2 per mask, who can argue against treating your face to a burst of awesome? #CBBdoesTHEFACESHOP was definitely the introduction this side of the continent needed to this Korean beauty leader. Love it!


2WWD: THEFACESHOP Lands at Walgreens

3EWG’s Skin Deep Cosmetics Database: Mangifera Indica (Mango) Fruit Extract

4THEFACESHOP: Mango Seed Oil To Foam Cleanser

5Paula’s Choice: Mangifera Indica (Mango) Seed Butter

*Prices true at time of writing.

You can check out THEFACESHOP at their website or follow them on Twitter

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