From the Editor’s Desk: Dave Lackie #LiveIrrésistible Event for Givenchy

     When you envision a beauty editor, what do you see? Private jets and lavish trips, or hunkering down in a cubicle to type out the latest story? From where I’m sitting it’s a mixture of both, a taste of the high life with a healthy dose of reality. After all, when tens of thousands of glamorous products land on your desk every year, how do you pick out what’s worth sharing?

© Gil Segev 2015

© Gil Segev 2015

     Dave Lackie is an expert in this type of balance. He is the “Cityline” beauty expert and Editor in Chief of “Beauty the guide”, an on-trend magazine that features some of the best luxury cosmetics on the market. The best part? For being such a leading figure in the Canadian beauty industry, Dave is incredibly kind, generous, and an absolute pleasure to talk to.

© Gil Segev 2015

© Gil Segev 2015

© Gil Segev 2015

© Gil Segev 2015

     I had the honour of attending his bloggers’ event for the Canadian launch of Live Irrésistible from Givenchy last week, in which Dave gave the guests a glimpse of what being a real beauty editor is like. It was a magical evening I will remember forever, and I wanted to share it with you today.

© Gil Segev 2015

© Gil Segev 2015

     The first conundrum was exactly what you’d expect it to be: what to wear. I went with a classic black suit and a glowy, clear complexion using the Laura Mercier Foundation Primer in Radiance ($34, Sephora*). Most of the girls showed up with evening-appropriate smoky eyes and soft lips, so at least we looked the part! Many of the attendees have blogs of their own, like Liz, Stephanie, Hailey, and Tonya.

© Gil Segev 2015

© Gil Segev 2015

© Gil Segev 2015

© Gil Segev 2015

     The event was held at the Arcadian Loft in downtown Toronto, a modern, open-spaced room with a stunning view of the Old City Hall. From our perch on the 8th floor we could hear street-level Toronto Blue Jays fans screaming in delight as the team landed a much-needed win. The mood in the room just kept getting better as the night progressed!

© Gil Segev 2015

© Gil Segev 2015

     What was for dinner, you ask? Try this: Salanova, Bibb lettuce & heirloom carrot salad (spicy-tangy); rosemary & lemon chicken breast (the juiciest!) on roasted barely and roasted apple jus; and for dessert, drunken berry bread pudding with explosive chocolate and blackberries and freshly brewed coffee. Trust me when I say that nobody left hungry! Although I didn’t try them myself, I am told that the cocktails – inspired by the notes of the fragrance itself – were also pretty solid.

© Gil Segev 2015

© Gil Segev 2015

     When everyone was relaxed and fed, it was time to introduce Live Irrésistible officially. Dave took to the stage as well as David Titheridge from Parfums Givenchy, and with a live Periscope audience we delved into the inspiration and story behind the new launch. In his charming English accent David told us about actress Amanda Seyfried and how perfect she was as the face of the fragrance (photographed by Mert & Marcus, the same guys who worked on Brian Shimansky for Eros).

© Gil Segev 2015

© Gil Segev 2015

     As the evening wrapped up and everyone left to brave the mid-October night, I realized in alarm that I had yet to actually experience the fragrance! The night’s focus was so much on the lovely conversations we had (ranging from the industry at large to the unfortunate Canadian ban on Cherry Coke) that the fragrance was really left for us to explore on our own in our goodie bags. So, let’s get down to it – what is Live Irrésistible all about?

© Gil Segev 2015

© Gil Segev 2015

     The new launch could be easily mistaken for another flanker in the Very Irrésistible lineup, the same one with nearly 25 editions spanning more than a decade. I’m told, however, that this is intended as a new pillar for the house. Confused? Don’t be! Rest assured that Givenchy is working on cleaning up their collection over the next few years. For now Live Irrésistible is a new rendition that stands on its own, a spicy fruity floral by in-house master perfumer Francoise Donche with a bottle design inspired by Hubert de Givenchy’s love of studs.

© Gil Segev 2015

© Gil Segev 2015

     Main notes in the top include what smells like bell peppers, mildly-sweet pineapples, and something decadent like caramel. It sounds odd, but Francoise is known for using unconventional notes; rumor has it she predicts watermelon will be the next big thing in men’s perfumery, and if you find yourself in the loo in Paris or the subway in New York you might just meet her and get to try it for yourself. The composition of Live Irrésistible blooms into a vibrant red floral in the heart, calling to mind Disney’s Queen of Hearts with her love for roses. And indeed, the fragrance smells dignified and regal enough for a queen, a powerhouse that leans more floral than fruity and more spicy than not. Ideal wear would be for springtime night use, for the woman who lives surprisingly. Pairs well with red stilettos and cigarettes.

© Gil Segev 2015

© Gil Segev 2015

     Once more I would like to extend my sincere gratitude to Dave, David, Rita and everyone involved in making this unique experience a reality. As Parfums Givenchy pulls itself into the second half of this decade I expect great things, and can’t wait to share them with you – it’d simply be too irresistible not to! Live Irrésistible ($114/75 ml*) is available now nation-wide in Hudson’s Bay.


 

*Prices true at time of writing.


 

You can check out Dave Lackie at his website, Twitter, Facebook, and Instagram.

You can check out Parfums Givenchy at their website, Twitter, Facebook, and Instagram.


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