Better Beauty Blogging: Producing the Best Content EVER

© Gil Segev 2015

© Gil Segev 2015

     If you read last week’s tips on how to pick a blogging platform, register your domain, and name your website then you’re on the right track for better beauty blogging already.

     Beauty blogging, by simple definition, is some kind of reporting on the topic of beauty. And when you look around the community you see all types of reporting across so many topics. So how do you choose what to write about yourself while still standing out?

     That’s where this guide comes in.

     These are my tips for helping you create your best possible content. I’m going to cover what you can write about and how to make sure you’re being honest and accountable. In addition, below you’ll find my best advice for product photography – it’ll come in handy for all those awesome posts you’ll be writing!

     As always, feel free to leave any questions you have about beauty blogging in the comments below and I’ll be happy to address them personally. Happy reading!

What to write about

     Remember the mission statement you wrote out last week? I’m going to need you to pull that up for a moment to help you remember why you’re doing this. If you’ve registered a domain and still don’t know what you’re going to write about, you need to reevaluate! The only reason you should start beauty blogging is if you have a passion for beauty. Otherwise, you’ll simply burn out.

     Take this blog for example: is a beauty blog centred primarily on fine fragrance and fragranced beauty products. That is my focus, and it helps to not only narrow down what I write about but also which partners I take on. Find your niche in the beauty blogging community, and make it your topic.

     Possible topics for you to explore:

  • Inexpensive makeup
  • Alternatively, luxury makeup
  • Natural beauty products
  • Beauty products for people with allergies
  • Beauty for the serious athlete
  • Makeup for men
  • Skincare for mature women
  • Video games-inspired nail art

     See what I mean? Any one of those can be a great blog with a little passion, and there are hundreds of other topics out there. Test your own topic by listing at least 20 articles you could write about off the top of your head. If you can’t, maybe your topic is too narrow, or not narrow enough. Revaluate until you come up with the perfect topic.

Types of beauty blogging

     So you have a topic – now what? When it’s time to write the first post it’s possible to be intimidated by the blank screen. Here is a non-exhaustive list of suggestions of content to apply to your topic – be creative!

  • Reviews of new or classic products
  • Comparisons of different products
  • ‘Top 5’ lists of products
  • Alternatively, ‘worst 5’ lists of products
  • Giveaways of products or services
  • Hauls
  • Unhauls (products you’re giving away and why)
  • ‘Lust lists’
  • ‘Best of 2015’ lists (or whatever year you’re reading this in!)
  • ‘Worse of 2015’ lists
  • Your routines for night, morning, etc.
  • Guides to picking the right foundation, doing your eyeliner, etc.
  • Event coverage
  • Brand spotlights
  • Rants
  • Raves
  • Fiction, poetry, or essays about your topic

     With these alone you could fill a year’s worth of content for your blog – and this doesn’t include multimedia possibilities! Register for YouTube to take your beauty blogging to a whole new level.

Beauty photography

     Face it, a beauty blog without photos is just a diary of your thoughts. If you want to compete with the magazines and best blogs out there, you’re going to need some serious photography – or at least be able to fake it.

     I blogged successfully for nearly 2 years before I began using a DSLR for my photos. Before that I used a Canon PowerShot ELPH 300 HS, which is a less than $200 point-and-shoot camera. Did that impede my progress? Not at all! Work with what you’ve got, be it a webcam, iPhone, or a T5i like mine. Here are some other tips:

  • Light your photos naturally if you haven’t mastered artificial lighting yet. All it takes is a sunny day and you’ve got yourself a photo shoot.
  • Edit using a free online program such as PicMonkey. I use it to adjust my exposure, shadows, highlights, and for the occasional filter.
  • If you have access to Photoshop, learn how to use the clone feature and use it to eliminate dust, scratches, stray hairs, and other imperfections. It’s amazing what 10 minutes of editing will do for a bad photo!
  • Use a backdrop like a scarf or sheet for contrast, and choose additional props carefully. Not every photo needs a few issues of Vogue to the side.

     Unless you’re actively dealing with copyright issues, there’s no need to watermark your photos. Simply put your copyright information in the captions and eliminate the eyestrain that is ugly watermarks.

Citing your work

     While we’re on the topic of copyright, let’s talk about being accountable. As a blogger you wield lots of trust, and you should respect it. Take a few moments to cite your work as you write – a simple superscript after each fact and a list of resources at the end should be enough to clear you of any misunderstandings.

     There you have it, everything you need to create some killer content for your new beauty blog. Next week I’ll be talking about how to build your audience so you can share all the awesome posts you’ll be writing. I’ll see you need time!

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One response to “Better Beauty Blogging: Producing the Best Content EVER

  1. Some really positive and unique content ,I’ve learned so much ,I’m really new to beauty blogging and want to put the customer first ,cause since helping my daughter do her avon BUISNESS over 3yrs ago ,then she asked if I could do it more and more it made my self esteem grow and I never new I had such a passion for all kinds of beauty topics,I have only posted one lot of content on self esteem as I’ve been in therapy and my knowledge throughout my life I really want to share and to top it of I’m doing all this and I’m severly disabled lol but thanks again xxx

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