Better Beauty Blogging: How to Start a Beauty Blog

© Gil Segev 2015

© Gil Segev 2015

     So you want to start a beauty blog, huh? First, we’ll need you to fill out your insurance information…

     Just kidding! I’m ecstatic that you’re thinking of starting a beauty blog. There are hundreds – thousands like you, but the difference is that by reading this you’re already doing something about that desire. Good for you!

     There are lots of benefits to beauty blogging: invites to media events, free products, and the relationships that emerge from it… BUT, it’s not all fun and games; you’ll need a plan in order to succeed, or you’ll burn out and go back to watching Pretty Little Liars in your free time (not that there’s anything wrong with that!).

     In this series I’ve compiled my best advice for novice beauty bloggers, from how to set up your blog to creating excellent content to getting all the PR contacts. If you have any questions about what I discuss here, feel free to leave your comments below. Happy reading!

Picking your platform

     The first step in having a beauty blog is making a beauty blog, which you do by registering a domain. A domain is a unique address that leads to your website, and will typically also be your blog’s name (as in Nosegasm.com). It typically looks something like this: www . YourDomainName . com. Alternatively you can have a .net or .ca suffix, depending on the purpose of your blog and where you’re from.

     You have a few choices when it comes to where to register your domain. The most obvious is a service like GoDaddy or HostGator, which does all the work for you for a monthly fee. Once you own a domain from them you can download a blogging platform onto your domain, such as WordPress.org.

     Alternatively, you can go ahead and register a free domain with WordPress.com, which is a separate entity. All free WordPress.com blogs have a domain that looks like this: www . YourDomainName . wordpress . com. If you don’t like it, you can always upgrade to a .com for an annual fee as I have done for my website. The benefits of using WordPress.com is that everything is done for you – perfect for beginners. And once you learn a bit of HTML you can export your entire blog to a private WordPress.org site of your own.

     There are other platforms out there, including Google’s Blogger and Yahoo!’s Tumblr, but I recommend sticking to either of the WordPress options. In Blogger you have less control of the appearance of your site and readers have to jump through hoops to interact with you – not ideal. Tumblr is even less accessible, and in my opinion should be used as a social media avenue rather than a primary blog.

Naming your beauty blog

     The name of your blog is so important; it is the first thing people see, and if it is good it will stick in their heads and make them return. There are certain trends in beauty blog names, like calling your site Beauty by (your name) or naming it after a favorite lipstick. The problem with these is that they’re quite generic and not memorable – how many Beauty by Melanie’s do we need?!

     I suggest a name with three words or less for easier memorization. Look at some of the great beauty blogs out there for inspiration: Into the Gloss, Manface, The Redolent Mermaid and Fragrantica. All three words or less!

Creating a mission statement

     So you have a blog domain and a name – now it’s time to get cracking. Before you ever post a lipstick or perfume review you should dig deep into yourself to find the purpose of your endeavour. No doubt your blog will be a source of pride and joy, but also heartbreak if something goes wrong. Make sure you’re prepared and doing this for the right reason.

     Below is a sample beauty blog mission statement for you to customize:

On this (day) of (month), (year), I set out on a unique journey into blogging about (blank). I am doing this of my own free will, in hopes of (blank), (blank), and (blank). I know that this process will take hard work, time, and money, and am going to give it my all. When I reach (blank) number of readers/subscribers/views per month, I will reward myself by (blank) and then set an even higher goal. I promise to have fun, be honest, and be myself. Signed, (your name).

     I hope this guide helps you in your baby steps as a beauty blogger. Next week I’ll be talking about how to fill your blog with top-notch content once it’s ready – make sure to subscribe so you don’t miss it!


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