I can’t be the only one who’s stayed away from Chloé , can I?

     It’s not that I’ve got anything against the brand, and in fact, I don’t even know much about them at all. I just don’t find myself running to catch their newest release, which is a shame because the amount of dollars they seem to pour into advertising is worth at least a hesitant sniff or two. For some reason I perceived Chloé’s fragrances to be mature based on the packaging, but you know what they say: don’t judge a perfume by its bottle (Lady Gaga Fame, anyone?).

     Okay, while I’m in research mode, here are some quick facts about Chloé:

  • Founded in 1945 by Gaby Aghion.
  • Introduced ‘ready to wear’ fashion.
  • Was sold in 1985.
  • Featured Karl Lagerfeld and Stell McCartney as designers.
  • First fragrance, Chloé, launched in 1975.
  • Chloé fragrances are produced in partnership with Coty.

     Now that we know a tinsy bit about who the good people of Chloé are, let’s discuss Chloé Eau de Parfum. I received the sample with purchase, not by request certainly.

Chloe Eau de Parfum sample

Chloe Eau de Parfum sample

     The carded sample is 1.2 mL, which is standard. The fluid reminds me of water in a puddle – slightly brown in colour, yet transparent. Not sure if puddle-water was what they were going for, but oh well. The pump didn’t work very well, either.

     A 2008 release, Chloé Eau de Parfum was a pretty big deal when it came out, receiving a flanker within a year (Chloe Eau de Parfum Intense). The creators behind the fragrance are Amandine Marie, who also did Thierry Mugler Angel Eau de Toilette, and Michel Almairac, who has done (among others) 7 scents for the popular Bond No 9.

     If you’ve ever wanted to smell pure rose in a perfume, try the opening for Chloé Eau de Parfum. It is the distinctive, soapy smell that drives some people crazy. I don’t mind it, but I prefer a rose like Jul et Mad Paris’ Terrasse à St-GermainChloé is a thorny rose, slightly green as if in early spring. It took my mom’s pointing it out to me, but the rose certainly takes on a honeysuckle scent later on. She described it as walking through a garden of honeysuckle bushes (trees?), but I see it as a bouquet instead. Smaller, less prominent. It is slightly, only a tiny little bit woodsy; Fragrantica says cedar, but I say nay. It’s like wood in a fire is what it is, but not smoky. Ozone-y, a bit ghostly. Slightly reminiscent of Poison Apple Apothecary’s Ghost of the Knoxville Girl.

     Verdict: What an interesting and unexpected fragrance. It has the potential to be a really addictive springtime signature scent, given the woman in question likes one dimensional haunted things. If this is around by next springtime, I might consider a roller ball of the stuff. How wonderful!

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You can check out Chloé at or follow them on Twitter at


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