And I thought had a peculiar name!

     If you’re a curious fumehead and want to learn how to pronounce the brand’s name, check out this text-to-speech link I’ve found for you. You’re welcome.

     I was offered this with a purchase at Shoppers Drug Mart, and I’m not one to turn down a whiff of something new. Besides, the name makes me feel exotic (in reality it just means man in Italian). The bottle is one of the least imaginative flacons I’ve seen in a while – over 100 years of brand presence and still no design aesthetics? I’m teasing of course, but I wouldn’t mind brands being edgier with their men’s fragrance bottles. Just a Monday-morning thought.

Ermenegildo Zegna Uomo sample

Ermenegildo Zegna Uomo sample

     The carded 1.5 mL sample comes in a clear glass vial with solid black font, with clear fluid.

     A 2013 release, this perfume comes from the Italian house of Ermenegildo Zegna, and is their 19th fragrance. I could tell you the concept of this fragrance, but I don’t think it’d be as effective as watching the fragrance film.

     Let’s dissect this thing for a minute; to Ermenegildo Zegna being a man means 1.) metrosexuality 2.) playing chess against oneself 3.) many, many stairs leading to oddly design architectural feats 4.) anti-climatic endings? To be honest, I just don’t get the purpose of this ad. It doesn’t deliver the message that a simple 30-second spot could, and I think having a deep-voiced male narrator should have practically been a necessity for this. I suppose this isn’t a marketing blog, however, so we will forgive Zegna. Good Zegna, nice Zegna.

     Also, I won’t tell you what I think of Zegna’s following statement: “You buy a fragrance, you buy a dream. And it’s easier to sell dreams with fragrances than with fashion.” (Hint: I disagree)

     Okay, let’s talk fragrance. Uomo opens with a clean, herbal, earthy citrus combination of vetiver and citruses. There’s no sweetness to it, not by a long shot at least. A general, dim aura of mint, unimportant but noteworthy for the lack of a ‘body’. Almost has a hot hay smell to it. The type of fragrance a person who doesn’t want fragrances would wear – simple and unimaginative. Not in a bad way, though.

Collective thoughts about what I’ve sniffed today: I find so many problems with Uomo that it’s not worth elaborating on any more than I have. Not a purchase for me, and not for anyone I know if I can help it.

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You can check out Ermenegildo Zegna at or follow them on Twitter at


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